We celebrate that our film has at least one authentically-portrayed Asian Lead and/or an Asian Director who has helmed a film that’s critical to another multicultural community.
As part of the Golden Rider and #GoldOpen movement, we recognize that the following facts show why supporting Asian-led films makes sense from both a social-good and economic perspective.
Sources: Nielsen (2018), MPAA (2018), The Hollywood Reporter (2018), New York Times (2018), The Guardian (2018), Pew Research 2017
Asians represent only 1% of lead roles and 4.8% of speaking roles in Hollywood films.
Only one actor of Asian heritage has ever won an Academy Award for best actor: Ben Kingsley, whose father was Indian, in 1983 for playing Gandhi.
Only Twelve actors of Asian descent have ever received nominations from the Academy — almost all for supporting roles.
#GoldOpen is a movement of passionate film fans, executives, influencers, and organizations dedicated to ensuring the opening weekend success of multicultural films. Our movement has successfully supported more than a dozen films to box office success since inception, creating both economic and social change.
In partnership with hundreds of organizations, corporations, passionate film fans, and media leaders, the #GoldOpen community packs theatres to ensure a film’s opening weekend success.
Through our extensive press, social media, and influencer networks, the #GoldOpen community amplifies a film’s core message, its talent, and criticality to engender positive word of mouth.
From VIP Premieres to sold-out Family Days to special post-viewing meals at Asian restaurants, we extend a film’s convening and conversational experience long after the screening.