Just Mercy

We love films because they let us escape. But that departure from reality has become harder and harder over the past few years. Mystical superpowers from the cosmos can delude us. Because who really save the world—the actual world we live in—are people like Bryan Stevenson. Bryan is the Founder and Executive Director of the Equal Justice Initiative (@eji_org) that’s been critical in ending mass incarceration, excessive punishment, and racial inequality. The nonprofit’s work is in direct response to jarring facts like how the U.S. has 5% of the world’s population but nearly 25% of its incarcerated. How the explicit and subtle dehumanization of African Americans continues to evolve—not end—in our everyday that too many take for granted. Just Mercy is the true story of real-life superhero Bryan Stevenson (played by Michael B. Jordan) who appeals the wrongful murder conviction of Walter McMillian (Academy Award Winner Jamie Foxx). We’re supporting this by buying out a theatre to propel forward real-life superheroes—the ones we should actually be paying attention to. We’re supporting to spotlight yet another form of our education of continued injustice—particularly of a community whose past was stolen from them. We’re doing this to support one of our own—Director Destin Daniel Cretton—and his cross-cultural commitment to Mr. Stevenson. And we’re doing this for Terra Potts, SVP of Multicultural at Warner Bros. who—early on—understood how critical Crazy Rich Asians was to our community with her team including Carlos Salciones and collaborated with us to create a magical little movement we call #GoldOpen. They are our Day 1s.