#GoldOpen is a community movement dedicated to ensuring the opening weekend success of New Majority creative projects—whether they’re New Majority-starring, New Majority-created, or New Majority-sensibility. New Majorities are traditionally mis- or underrepresented groups and interests.
#GoldOpen was founded in a 2017 Gold House Salon by pioneering Asian directors, producers, writers, and executives who wanted the world we watch to reflect the world we live in. Inspired by the African American and Women communities who’d successfully ensured the opening weekend success of their own films, the group adapted and scaled its own version, buying out theaters for independent films, engineering viral social media and press campaigns, and accelerating global distribution opportunities.
Since then, #GoldOpen has successfully supported various creative projects for different communities. Most importantly, #GoldOpen has now transcended any single organization, fueled by a global network of passionate fans, influencers, leaders, and organizations across multicultural communities including the Coalition of Asian Pacifics in Entertainment, A3 Foundation, and many more.